Nut Powder the flagship
company, exemplifies this simple formula of success. Rapidly
gaining popularity for distinct quality, Crane has been a
household name since 1957.
A synonym today
for quality Betel Nut Powder, the product is a market winner by
virtue of its marked superiority due to the meticulous care
imparted and quality maintained in the winning formula, the
process and know-how which originates from Shri. Grandhi
growth, well ahead into the future, he pioneered the use of
imported "Form Fill Seal Machines" for Betel Nut
Powder packing, which is another first to his credit.
the finest Betel Nut to processing core ingredients (such as
clove oil, menthol and other natural spices) a great deal of
attention is focused to detail.
stringent quality management and meeting strict quality
standards, Crane devotes all its knowledge and experience
to live up to high customer expectations. Unrivalled
in its versatile variety, way ahead of the competition in
quality, Crane holds sole monopoly in the niche segment
of marketing family packs.
Thanks to an
impressive performance Crane has notched up an imposing market
share of 85% in Andhra Pradesh, 60% in Tamil Nadu
and 40% in Karnataka which itself reflects the company's
clear lead in the field.
winning tradition of total quality observance, Shri.
G.V.S.L.Kantha Rao followed the illustrious footsteps of his
father Shri. Grandhi Subba Rao after assuming
responsibilities in the year 1983.
Adding wings to
the development and diversification of Crane, Shri.
G.V.S.L.Kantha Rao is the dynamic architect of Crane's
ambitious forays into exciting new fields. Intelligence,
inventiveness and a passion for quality are the hallmarks of his
personality which have led to embracing success with supreme